Title
CITY HALL ELECTRONIC MESSAGE SIGN INSTALLATION
COUNCIL INITIATIVE ADDRESSED:
Address quality of place issues.
CITY ATTORNEY REVIEW: NOT REQUIRED
SUMMARY STATEMENT:
The City of Longview uses various means and methods to communicate to the public. In the past one of the most effective means to communicate was to use portable changeable message signs (PCMS) positioned at various locations to advertise City related events, meetings, and issues. The City became aware that using PCMS for messages not directly related to traffic or construction was a violation of the Manual on Uniform Traffic Control Devices and as such constitutes a violation of state and federal law. The City stopped using PCMS to advertise City related events.
Subsequently, the City Council authorized funds to install an electronic message sign to improve communications to the public. Staff met with a representative from Daktronics, a manufacturer and installer of electronic signs, to develop a sign size and location concept. Staff recommends the electronic message sign be located at the northeast corner of City Hall property at 15th Avenue and Broadway Street. Attached is a Daktronics rendering of the sign at its proposed location.
Daktronics is an authorized bidder/vendor for the King County Directors’ Association (KCDA) cooperative purchasing program. The KCDA was founded by school boards in King County to provide cooperative purchasing for their school districts. KCDA has expanded to serve any interested municipality in Washington, and Longview executed an interlocal agreement with them in early 1997. Staff recommends contracting with Daktronics through the KCDA program to acquire and install the electronic sign. Staff will install power to the sign location.
FINANCIAL SUMMARY:
The estimated cost of purchasing and installing the electronic message sign is $34,000. The cost to provide power to the sign is estimated at $1,000. This purchase is proposed to be funded by t...
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